Wheelhouse Design Build

This was a super interesting project in that the logos needed to correlate to each other, and have corresponding branding elements. The project required sharing assets between me and the client until we landed on a style that was better suited to the project. These assets reflected the style and nature of the business. After building assets, the client and I exchanged sketches and ideas with each other, and then I developed a few different logo options and redrafted often.

The challenge of this project was to capture the essence of camping and outdoor activity in a logo that best reflected the wants of the client to have stamp-like logos, that corresponded to each other, and were also original graphics. I believe the graphics compliment each other in associated style and colour, and overall achieve the intended aesthetic goals the client had
set out.

The design solution involved building a simple brand outline of what colours were used/to be used for the logos and for future parts of branding in the project, as well as typefaces identified and used for the logo design, and the overall stylistic elements of the logo design to be included in other graphic work.